Become the Master of Your Own PR
It's time to stop being intimidated and start casually making the news.
I'm a bourbon and bubbly drinker, Grey's Anatomy lover, rowdy sports fan, and I like volume in all things—hair, sleeves, music and biz.
See your name and business in a magazine, listed as a source on your favorite website, or even appear on TV (and have Mama and all your friends record it, duh!)
Understand how and when to strategically use PR
Reach and grow your tribe through free, earned and trusted coverage (instead of constantly spending precious marketing dollars on paid ads!)
Connect with journalists who are looking for stories just like yours
Build your media bank to become a bestselling author, go-to on-air personality, in-demand brand partner and sought-after speaker (Media Bank = Bu$ine$$ Bank)
I believe that PR should be accessible to everyday women and brands who have great stories—just like yours.
Whether you want to make the news to highlight…
That killer new book you poured your soul into
The upcoming event you’ve got dreams of selling out
The launch of a new product that’s already solving some major problems
Or you just want to share that hard-won wisdom of yours on a current event
Public relations, publicity, PR, and every other form of the word is CRITICAL to your success.
Artists working out of tiny makeshift studios
Health experts eager to educate listeners
Authors looking for book coverage
Bloggers and content creators who need coverage or want to secure it for their clients
Musicians with a new EP hot off the press
Entrepreneurs dipping their toes in the water for the first time
Actors trying to land that dream role (or the first role!)
Business owners with entire teams that have been in the game for decades
Getting the right media attention at the perfect time doesn’t just give the public a heads up on how boss you are, it’s also good for business.
Honestly, Kristin, I don’t even know exactly what PR is but I'm pretty sure I need it (PS: your secret is safe here)...
I don’t know anyone in the media and I’m scared to reach out...
I don’t even know how to write a press release, so how can I pitch a journalist?
Don’t I need a publicist to be in the news?
Getting Started
Let's Test Your Skills
PR, Marketing and Developing Your PR Strategy
Know Your Person
The Three C's
Gather Your Assets
The Cornerstone of Great PR: Your Press Kit
Eye-Popping Press Releases
Suggested Interview Questions
Do Your Media Homework
Building Your Media List
Crafting the Pitch
The Three Most Common Pitches
The Art of Following Up
You Got the Interview
Getting Ready for an Unforgettable Interview
Sharing and Tracking Your Media Mentions
Building Great Media Relationships
Let's Test Your Skills Again!
Congratulations! You're The Master of Your Own PR
Um, yes! And you'll be so glad you asked. In Become the Master of Your Own PR, you’ll get:
My Top Secret PR Roadmap
Pitch It Cheat Sheets to Craft Your Own All-Star Pitches
Your Very Own Customizable Media Schedule
Press Kit and Press Release Templates to Eliminate the Guesswork
Your Media Prep Checklist
Media Outlets to Contribute to Today
And More Fun Surprises Along the Way!
PR can be expensive and when you’re getting your brand or business up and going, paying top-dollar monthly retainers just isn’t in the budget.
I KNOW you’re chomping at the bit to get started. So don’t wait. Register today and get access to everything you need to quit feeling intimated and start casually making the news.
$198.00
Become the Master of Your Own PR
The New Fashioned Co. is a multimedia company that helps individuals mix business and pleasure to create a life they love.